The article gives 8 examples of words that are used in a certain way, and how to look out for them. Each of these words carries a negative effect or a hidden suggestion with it.
Mostly they're about becoming more certain of what you say, such as when changing I wish to I will or I deserve.
The 8 words the writer discusses are: try, wish, I am, if, should, I can't, desperate and luck.
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